A social media content calendar template built for bands, solo artists and touring musicians. One week of posts, mapped to days and platforms. A 6-week release plan. Five content types so the feed never repeats itself.
PLAN IN A SPREADSHEET? GET THE CSV FOR GOOGLE SHEETS →
WS·01THE WEEK
ONE CONTENT TYPE PER DAY. SAME DAYS EVERY WEEK.
| Day | Content type | Post idea | Platform | Best time |
|---|---|---|---|---|
| MON | LIVE PHOTO | Best crowd shot from the last show | 19:30 | |
| TUE | BACKSTAGE | Green room, soundcheck or load-in clip | TikTok | 18:00 |
| WED | REEL | 15–30s live cut with the hook of your best song | Reels | 19:45 |
| THU | THROWBACK | Old tour photo + what changed since | 12:30 | |
| FRI | TOUR UPDATE | Next show: city, venue, ticket link | IG + Facebook | 17:00 |
| SAT | LIVE VIDEO | One full song from the last show, vertical | YT Shorts | 11:00 |
| SUN | FAN MOMENT | Repost a fan photo or comment, say thanks | IG + Threads | 20:00 |
BEST TIMES ARE A STARTING POINT. CHECK YOUR OWN INSIGHTS AFTER TWO WEEKS AND MOVE THEM.
WS·02THE RELEASE
| When | Post | What to post |
|---|---|---|
| WEEK −4 | Announcement | Announce the release date and the pre-save link. Pin it. |
| WEEK −3 | Teaser | 15-second snippet of the hook on TikTok and Reels. |
| WEEK −2 | Behind the scenes | Studio photo, demo voice memo, or the story behind the song. |
| WEEK −1 | Countdown | Lyric preview and an "out Friday" reminder in stories every day. |
| RELEASE DAY | Out now | Link in bio, full-song reel, thank-you story. Post on every channel. |
| WEEK +1 | Fan reactions | Repost fan videos, comments and covers. |
| WEEK +2 | Live version | Live performance of the new song on YouTube. |
WS·03THE MIX
Stage photos, crowd shots, full songs. The reason people follow a band.
Soundcheck, the van, the green room. Shows the people behind the music.
Teasers, pre-saves, out-now posts. Every song gets its own 6-week arc.
Old tours, first shows, early eras. Your archive is full of these.
Reposts, replies, thank-yous. Cheapest content you have, and it converts.
WS·04HOW TO
Start with two. Most bands: Instagram and TikTok. Add YouTube Shorts when you have live video.
3 to 5 posts a week per channel. Put each post type on a fixed day so you never decide from scratch.
Open your camera roll or tour folder. Drop one file into each row of the template. Write a one-line caption.
Paste the week into a scheduler, or connect your archive to Woodstock and let it fill the calendar and publish for you.
WS·05FAQ
Rotate five types of content: live, backstage, releases, throwbacks and fans. The template puts one type on each day of the week so every week has variety without extra planning.
Two weeks of posts ready at all times, and a six-week arc around every release. The template covers both: a two-week rotation and a release plan from four weeks before to two weeks after.
Download the PDF, print it, and pin it in the van or the rehearsal room. Each day has blanks for the date, the file and the caption. If you plan in a spreadsheet, use the CSV version instead — it opens in Google Sheets (File → Import), Excel and Numbers.
Woodstock fills the calendar from your photo and video archive, writes the captions, and publishes every post. The template, on autopilot.
GET STARTED →